The first time I had an idea that I thought would revolutionize our business (I’d been out of college for about 2 months), my boss said “cool, write a business case.”
I started by Googling “business case,” and then began thinking about all of the things I would work on to make this project a success. I plugged them into a trusty Word doc and formatted it with some off-brand versions of our DyKnow blue and a font that wasn’t Times New Roman. Then I presented it.